Knowing how many potential customers who went to the store left money in it, you can easily understand where the root of the problems of your business lies – outside or inside, and find out what it lacks: efforts to attract visitors to the store or, perhaps, the zeal of sellers and variety of goods.
Conversion is most comfortable to calculate the owner of an online store, comparing the number of visits to the site and the number of purchases. But for offline there are similar solutions. Count the number of customers in the store will help the visitor counter and the video camera installed before the entrance. The latter is usually used to calculate external traffic. The visitor counter measures the number of those who entered the store. Cash register – the number of purchases. So, you can understand what percentage of the flow goes into your store, and how it is converted into investments.
Getting The Most Out Of Talking With Each Client
Here everything is simple: if the indicator of incoming sales per manager or category of goods is growing, then your employees are doing their job well. Decrease or, in general, low revenue – an occasion to think about how to build incoming sales ” in mind.”
At the same time, it is not even necessary to “reinvent the wheel,” you can use ready-made solutions. One of them, for example, a virtual PBX from Mango Telecom, can turn calls into sales. First, potential buyers will begin to perceive your company as a serious, and one might say, image player. At least because direct city numbers will help you to become “your” in any region. And free numbers 8-800 or short with an asterisk (conditionally: * 555), which are easy to remember and quickly dialed from your mobile, will say that you care about your customers.